Listen to who’s doing the talking

I like this series of advertisements from Capital Magazine:

It’s now or never if you want to invest in real estate.
Before you begin listening ask yourself who’s talking.

The electric car has no future.
Before you begin listening ask yourself who’s talking.

Fish are becoming very overpriced.
Before you begin listening ask yourself who’s talking

Here’s the detail on the campaign:

Advertising Agency: Young & Rubicam Paris, France
Creative Director: Les six
Art Director: Sebastien Guinet
Copywriter: Josselin Pacreau
Asst. Art Director: Julien Hérisson
Aired: June 2009

Perhaps we should also have one like this, as students are forever predicting the demise of libraries …