Information is beautiful posted a hierarchy of digital needs – kinda like Maslow 2.0 (click on the image to see a larger version)
Here’s how David explains his hierarchy:
In this diagram, each level in this hierarchy trumps the next.
So, if you get a new msg on Facebook, but your landline rings, you’ll take the landline call. You might have a spasmodic moment of ‘uh? wadd I do’. But, usually, you’ll take the call.
Similarly, if you get a new SMS whilst opening a new online dating message, you’ll be hard pressed not to read that SMS. It’ll take a great force of will. You may attempt to do both simultaneously. But if you really observe yourself closely, one will take priority – even if it’s only by milliseconds. The SMS will win your attention.
And so on up the chart…
It’s really interesting