There is another official update to the original “Shift Happens” video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist

The video is really interesting and makes the case that while reaching people is easier than ever, connecting with them is getting harder and harder.

What really surprised me was the section at 2:55 where they compare John McCain’s $11 million raised in the tradition way (i.e. meeting and greeting) with Barack Obama’s $55 million which he raised by using social networking and not attending a single fund raiser. Mmmmm, I wonder if people will still claim that social networking is a geek fad that won’t last?

And this quote is my fav:

The computer in your cellphone today is a million times cheaper

and a thousand times more powerful

and about a hundred times smaller than the one computer in MIT in 1965,

so what used to fit in a building,

now fits in your pocket

what fits in your pocket now

will fit inside a bloodcell in 25 years