Julian Treasure gave a very interesting 8 minute talk at TED.com about the 4 ways sound affects us all:

  1. Physiological
  2. Psychological
  3. Cognitive
  4. Behavioural
  5. And if you work in an open plan office Julian’s advice is to invest in earphones and a cd with bird songs on it – the reason? Productivity goes down by 66% in open plan offices due to the noise. Yesterday I tried listening to white noise as our office was unusually noisy and I must admit I think it worked (although bird songs would be much more pleasant).

    Julian’s talk led me to his blog which had an post this morning about The Power Of Sound, created by Bob McCurdy at Clear Channel Radio Sales. It was designed to sell radio, but it goes far beyond that illustrating how sound affects us all. It can make you happier, younger and even more passionate! (Who knew women liked the sound of a sports car revving?)  Keep earphones handy because after, all it’s all about SOUND.

    click on the image to experience the power of sound

    click on the image to experience the power of sound