I really like this add for sun safety – it’s innovative, fun and as it’s on the beach it will remind you there and then to put on more sunblock something that’s very important there in South Africa as we enjoy one of the world’s highest average daily hours of sunshine, totalling 8,5 hours per day.

Advertising Agency: CHE, Melbourne, Australia
Executive Creative Director: Jason Ross
Deputy Creative Director: Richard Ralphsmith
Art Director: Josh Murrell
Copywriter: Sharon Condy
Producers: Connie Leone, Loreta Zaruski
Account Manages: Meagan Bell, Ebony Moore
Via: Bestadsontv