I really like this add for sun safety – it’s innovative, fun and as it’s on the beach it will remind you there and then to put on more sunblock something that’s very important there in South Africa as we enjoy one of the world’s highest average daily hours of sunshine, totalling 8,5 hours per day.

Advertising Agency: CHE, Melbourne, Australia
Executive Creative Director: Jason Ross
Deputy Creative Director: Richard Ralphsmith
Art Director: Josh Murrell
Copywriter: Sharon Condy
Producers: Connie Leone, Loreta Zaruski
Account Manages: Meagan Bell, Ebony Moore
Via: Bestadsontv

I simply love the new ads from the Antwerp Zoo in the Netherlands.

The Zoo wanted to place the Zoo as the garden for anyone living in Antwerp and collaborated with real estate agents in Antwerp.

So as part of every house, or apartment that they sold or rented, a garden the new owners would receive a year pass for the whole family to the Zoo. All of a sudden you have a garden!

Advertising Agency: Saatchi & Saatchi, Brussels, Belgium
Creative Director: Jan Teulingkx
Art Directors / Copywriter: Arnaud Bailly, Ross McCurrach
Photographer: Marc Paeps
Account: Carolina Pizzutilo
Published: March 2010

Remember babushka dolls? My gran used to have a set that I loved, and when she went to Turkey she bought me 2 sets.

This McDonalds Ad plays on the babushka connection and I love it!

During the Olympic Winter Games in Vancouver, the Russia House was located right across the street from a flagship McDonald¹s location. These Big Mac boxes based on matyroshka, a set of traditional Russian dolls that decrease in size and fit one inside the other, were sent over to welcome them. Inside the final and smallest Big Mac box was a coupon for free food written in Cyrillic. 100s of sets of boxes were then placed in McDonald¹s take-out bags and dropped off at the Russia House for members of the Russian delegation.

Advertising Agency: Cossette, Vancouver, Canada
Creative Director: Bryan Collins
Creative Director: Rob Sweetman
Art Director: Scott Schneider
Copywriter: Jeff Shorkey
Designer: Rob Horsman

I really like the new ad campaign from the São Paulo Museum of Art! It features famous painting with a handwritten message to YOU in the painting – the text is really creative and packs a punch:

I saw the failure of a genius. I saw the final years of Vincent Van Gogh. I saw Frenchmen underestimating me. I saw a master die in poverty. I saw a remorseful Europe. I saw millionaires shouting my name at auctions. I saw a new home. I saw adults teaching, I saw children learn. I saw a young building become Brazil’s most visited museum. But, having seen all this, there’s one thing I haven’t seen yet: you. Come. I wish to see you.

I saw paint turn into Impressionism. I saw Renoir painting me. I saw the disappointed banker who ordered me. I saw his disregard while throwing me into a dusty room. I saw years go by. I saw Europe finally acknowledge my value. I saw Brazil embrace me. I saw a new home. I saw that same home turn into the country’s most visited museum. But, having seen all that, there’s one thing I haven’t seen yet: you. Come. I wish to see you.

I saw a photographer before photography was invented. I saw Rembrandt. I saw his brush strokes shaping me. I saw the beginning of a new era. I saw Baroque, I saw Impressionism, I saw Realism. I saw Europe. I saw the world. I saw Brazil. I saw a museum flourish. I saw the dream of a man become the biggest museum in Latin America. But, after seeing all that, there’s one thing I haven’t seen yet: you. Come. I wish to see you.

Advertising Agency: DDB Brazil
Creative Directors: Sergio Valente, Renata Florio, Rodrigo Almeida, Moacyr Netto
Art Director: Rodrigo Bombana
Copywriter: Edson Oda
Account Supervisor: Daniel Malavazzi
Media: Vilma Morais, Maria Angélica Ono
Art Buyer: Clariana da Costa
Graphic Production: Edson Harada
Photographer: Sérgio Prado
Lettering Design: TecaMarttins®
Advertiser’s Supervisor: Paulo Donizete

Ever heard of Vanity Barcodes? I didn’t until this post from The Centered Librarian.

A vanity barcode is a product barcode turned into a decorative, fun design while still scanning like a regular barcode.  It transforms a boring barcode into a great marketing and brand tool!

There are some really fun examples on the Vanity Barcodes website – if you like one of the designs you can click it on it and order it for your company or organisation.

Here’s one for a bookstore or library:

For a petshop:

For a deli or cofee shop:

Ads of the World released their best ads of December 2009 yesterday. I like to go and have a look at them as I’m often bowled over by the creativity and originality of the ads. I especially like the print, outdoor, ambient and direct marketing categories.

Here are a few of my favorites of the winners:

Print:

Advertising Agency: BBDO Düsseldorf, Germany
Creative Directors: Toygar Bazarkaya, Carsten Bolk
Copywriter: Martin Knipprath
Art Directors: Milena Hirschochs, Aristotelis Saflanis

Outdoor:

Giant constrictor snake squeezing complete Copenhagen citybus. Advertising the Copenhagen Zoo.

Advertising Agency: Bates Y&R, Copenhagen, Denmark
Creative Director: Ib Borup
Art Director: Peder Schack
Agency Producers: Josephine Winther-Poupinel, Steen Nøhr
Other credit: Erich Karsholt
Ambient:
Advertising Agency: Tempo Advertising, Bucharest, Romania
Creative Directors: Adrian Preda; Bogdan Costin
Art Director: Viorel Holovaci
Copywriter: Vlad Martis
Published: November 2009
Direct Marketing:

To dramatize how precisely Wüsthof knives can cut an onion calendar was created, in which an onion was cut into 365 slices. Precisely as many as there are days in the year. Perfect for a tear-off calendar.

Advertising Agency: Serviceplan, Germany
Creative Directors: Alex Schill, Matthias Harbeck, Helmut Huber, Florian Drahorad
Copywriters: Nicolas Becker, Tom Hauser
Art Directors: Christian Sommer/ Ivo Hlavac, Sören Porst
Account Supervisor: Lena Inderwiesen
Photography: Layoutsatz 2000
Production Company: Pinsker Druck & Medien

Rob posted this Vodafone commercial on his Mobile Learner site to show

that there is no prescription to creativity and there is no rubric that can measure inventiveness and ingenuity

I happen to think it’s also a pretty cool video!

I know I’ve said it before – but Good has some of the coolest infographics. I love how they use creative ways to get really complex (or boring) statistics across to their audience.

Here is the latest one – this time it’s about religion in America:

click on the image to got the the interactive flash version of the graphic.

faith

The good people over at Good has put up another infographic  – this time to illustrate Healthcareless in the US:

Healthcareless in the USA

Healthcareless in the USA

I particularly like how they used pills and thermometers as part of the graphic.

If you click on the image you will be taken to the flash image where you can zoom in and out.

The Living Library is an innovative method designed to promote dialogue, reduce prejudices and encourage understanding.The main characteristics of the project are to be found in its simplicity and positive approach.

In it’s initial form the Living Library is a mobile library set up as a space for dialogue and interaction. Visitors to the Living Library are given the opportunity to speak informally with “people on loan”; this latter group being extremely varied in age, sex and cultural background.

Here are some of the posters from all over the world:

LivingLibrary@Limassol,Cyprus.

LivingLibrary@Limassol,Cyprus.

Living Library>Living Library at Kings Garden

Living Library>Living Library at Kings Garden

Living Library>LivingLibrary@Ljubljana,Slovenia.

Living Library>LivingLibrary@Ljubljana,Slovenia.

The Living Library enables groups to break stereotypes by challenging the most common prejudices in a positive and humorous manner. It is a concrete, easily transferable and affordable way of promoting tolerance and understanding.

It is a “keep it simple”, “no-nonsense” contribution to social cohesion in multicultural societies. Read more about the history HERE.