VW has a fantastic new ad campaign going on with the premise that something as simple as fun is the easiest way to change people’s behaviour for the better.

So far they’ve launched two videos (with a third in the wings) and a competition that you can enter to show how you used fun things to change people’s behaviour.


And the campaigns ARE working – people WILL do more if they think it’s fun! 🙂


Emerald is giving away a
HP Wireless enable laptop with Vista pre-installed (although most people I know with Vista absolutely hates it)

For your chance to win the laptop, simply complete the following caption:
Emerald Management eJournals are……………………………………………… and then email your name, job title, institution name and country to quiz@emeraldinsight.com (Closing date 30 September 2009).

And why are they giving away a laptop? To celebrate the name change of Emerald Management Xtra to Emerald Management eJournals .( Click here to view the 2010 Emerald Management eJournals brochure.)

Doesn’t seem to bad an offer – give a caption, win a laptop!